I build AI-native growth systems
Product strategy · AI systems · Growth execution
I help founders and product teams find the highest-leverage growth points and turn them into working systems — through product strategy, AI, automation and execution. 9 years across 6 industries, $0 to $2M built from scratch, 40+ experiments per quarter at Tier-1 scale.
Why founders trust me with unclear product and growth decisions
My five highest-ranked themes from the CliftonStrengths 34 assessment.
I'm an AI-native product growth leader working across product strategy, growth and technical build. I look for the point that matters in a product or market, then turn it into a working system: an experiment, an automation, a prototype, a research workflow or a team process.
Specs are only one part of the job. I build automations with Claude Code, create MCP servers, write SQL, prototype with AI tools and use agents in my own work every day. When I say I understand the tech, I mean I shipped code this week.
Founders need someone who understands the business, challenges the idea honestly and can build the first working version quickly.
Find what moves the product, then build the system around it
The work sits at the intersection of product, growth, AI, automation and business strategy. Consulting is the main offer; the same operating system also explains my product leadership and public writing.
Find growth levers
Market, JTBD, funnel, monetization, activation, retention, experiment systems. Which move matters now, and why.
Build AI-native systems
Research pipelines, agents, internal tools, synthetic surveys, prototypes and automations that compress weeks into days.
Turn strategy into execution
Roadmaps, MVPs, experiments, team alignment, shipped artifacts and decision support until the result is concrete.
I'm useful when the next move is unclear
Unclear PMF or growth priority
You have a market, product, funnel or monetization problem, but the next move is still fuzzy.
The team can build, but needs judgment
Engineering can execute, but product, business and user logic are not aligned yet.
AI should become an operating system
You see AI leverage, but need it translated into research, workflows, prototypes or automation.
Services
Three ways to work together. Choose the one closest to your problem and bring that focus to the discovery call.
Growth Leverage Audit
Find where your product is leaving money, users or speed on the table.
A 2–4 week diagnostic combining market context, funnel deep-dive, JTBD/ODI and experimentation review.
- › Prioritized growth opportunities (top 3–5, scored by effort × impact)
- › Funnel analysis with concrete leak points and revenue at stake
- › Monetization, activation or retention levers with a test plan
- › Executive readout with specific numbers — not a 50-page deck
AI-Native Product Sprint
Move from messy idea to prototype, research, roadmap or automation in days.
Hands-on strategy + building: research pipelines, synthetic surveys, agent workflows, prototypes and internal tools.
- › Working artifact: prototype, research system, roadmap, agent pipeline or automation
- › Business logic behind the artifact: what decision it enables and why now
- › Implementation notes your team can reuse after the sprint
Founder Decision Support
Make better product, PMF, monetization and execution decisions faster.
Async or weekly advisory for founders who need a hybrid product strategist, AI builder and honest sparring partner.
- › Direct product and business judgment for the specific situation you are in
- › Challenge sessions for strategy, PMF, positioning, hiring or roadmap decisions
- › Optional hands-on help: brief, prototype, research, experiment design, AI workflow
30-60 min. Free. We start with your product, data and context.
I define what to do first, what follows and why. Then we agree the plan.
After approval, I run quick tests or work with your team to execute them without losing momentum.
We review results, agree next steps and track outcomes against time spent.
Recent cases
Active consulting work. Full deep-dives on the cases page.
Problem: no evidence-backed beachhead or defensible V1 scope.
System: STEP research, verification, scenarios, and V1 economics.
Result: beachhead recommendation, V1 scope, and three scenarios.
Problem: no clear way to turn user pain into a testable journey.
System: JTBD, benchmark, assessment, backend, and analytics.
Result: research and landing in two days; quiz deployed in one production day.
Problem: no repeatable path from campaign to technical evidence.
System: runner, orchestration, coverage, dashboard, and reports.
Result: working PoC for two configured targets, ready for review.
Problem: recurring work was fragmented and context was rebuilt manually.
System: skills, models, tools, databases, queues, and approval gates.
Result: reproducible, observable workflows with human control.
What clients say
“Maxim combined the rare things we needed: product thinking, technical execution, business judgment and honest feedback. He helped us understand what to do in our exact situation and move faster toward PMF.”
“Maxim's unique, high-level perspective revealed critical mistakes, significantly improving our strategy. He communicates complex concepts clearly, offering data-driven solutions.”
I like it when technology makes a person, team or business more effective.
I keep coming back to one thing: turn a messy problem into a system that helps people do more with the same effort.
Book a discovery call
30-60 minutes. No pitch — I want to understand your product, your data, the levers you're already pulling. By the end you'll know whether I'm the right fit for what you're trying to do.